NV makes the White List of the Institute of Mass Information
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NV has been included in the list of transparent and
responsible media (White List) for the second half of 2024. The list, published
on Nov. 1, was compiled by specialists from the Institute of Mass Information
(IMI) following a two-stage in-depth monitoring of online media.
IMI conducts monitoring twice a year, assessing media
according to criteria of transparency, accountability, adherence to
journalistic standards, and the labeling of advertising materials.
IMI noted that following the preliminary monitoring, NV
improved its labeling of advertising content and removed sections related to
the gambling business from its website.
The list includes the following media outlets (in no
particular order):
- NV
- Suspilne
- Radio Free Europe
- Ukrainska Pravda
- Babel
- Hromadske
- Texty
- ZN.ua
- Espresso
- Slovo i Dilo
- Ukrainian Week
- Hromadske Radio
- Hraty.
In the first phase of the study, specialists evaluated 50
popular Ukrainian online media outlets (selected based on data from previous
IMI monitoring as well as SimilarWeb and Gemius) for the presence of
manipulation, fake news, and black PR. Media that passed the first phase were
analyzed in the second phase according to the following criteria:
- Standards of balance, reliability, and separation of facts
from commentary
- Presence of hidden advertising, sexism, hate speech, and harmful
content
- Availability of contact information, editorial policies,
and transparency of media ownership on the site.
The level of compliance with professional standards in media
that made it to the White List is approximately 96% on average. In the news
feeds of these sites, specialists found no instances of hidden advertising
(although there were materials with improper labeling), hate speech, sexism, or
fake news.
The full methodology of the study is available via the provided
link.
In September, the NV.ua website and Radio NV received
certification from the Journalism Trust Initiative (JTI)—a program designed to
strengthen trust in media and combat the spread of false information, developed
as an international ISO standard with the participation of more than 1,000
media outlets in over 80 countries.
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